Soyum - Brand Identity / Illustration

Nourishment with purpose, inspired by care.

Soyum is a woman-owned brand specializing in organic, protein-rich soy milk and beverages designed to support health and wellness. Their products are made with natural ingredients, low sugar, and a focus on diabetes-friendly nutrition, reflecting a commitment to intentional, sustainable living.

 

The challenge in designing Soyum’s identity was capturing the unique balance between strength and warmth. I wanted to create a visual language that expressed trust, nourishment, and transformation, while honoring the modern, forward-thinking mindset of its founder.

 

The resulting identity blends soft, approachable elements with confident, contemporary design cues. It conveys not only the nutritional benefits of Soyum’s products but also the emotional depth and care that come from a woman-led business devoted to empowering healthier choices and shared well-being.